34. SOF – Slovenski oglaševalski festival (34th Slovenian Advertising Festival)

Our project “Alternate Re[AI]lity: Computer History circa 1890” won gold at the 34th Slovenian Advertising Festival in Portorož. The Slovenian Advertising Festival (SOF) is the central annual event of the advertising industry in Slovenia, organised by the Slovenian Advertising Chamber since the beginning of the 90s.

The SOF Competition Programme Council is responsible for the competition programme and for the regularity. They ensure that the competition programme is a promoter and driving force for the development of the profession in a creative sense. The highest body of the festival is the SOZ Board of Directors, which is responsible for approving the content guidelines and the final report. We are extremely pleased that we met their high standards.

After bronze in New York and silver in Paris, this gold in Slovenia nicely rounded off this project, which has received great media exposure. The creative director of the project is Kirill Karnovich-Valua from the Slovenian studio Digital da Vincis, and the process from the PEEK&POKE side was carried out by Davor Pasarić, director of the Rijeka multimedia studio Kreativni odjel. This project just keeps giving back, for which our museum is deeply grateful to the Digital da Vincis studio.